Stirfresh the food retailer won a Harrods contract based on their launch and communication strategy developed by Stirling & Stirling.
Stirling and Stirling manage the public relations, advertising, direct mail, and collateral production for the launch of all new products for Stirfresh. They implemented direct mail campaigns targeted at new markets which provided numerous leads and new orders. For these projects they conceived the concept, managed art production and printing, wrote copy, procured the mail list, managed mailing, and qualified leads prior to passing on to sales force. They improved the quality of new product introductions resulting in greater field sales enthusiasm, better customer understanding, and faster rate of order build-up. This led to numerous corporate accolades for success in handling new product introductions and subsequent promotional activities. The products were introduced on time, and met or exceeded sales projections.
"Working closely with Sunsol International, Stirling & Stirling, were crucial to the growing success of Stirfresh. Their team has provided us a platform to expand our operations. They have made it their business to understand our business, and it's reflected in the quality of the work and the results. Their supporting communications have helped us make a real impact on our marketplace."
Jan Nairn - Director Stirfresh
< back