Diageo £100 Million Investment

Stirling & Stirling were commissioned to create a production for Diageo to help disseminate its £100 million investment announcement with its employees at 27 different sites. This was also streamed electronically to stakeholders and external parties.

Background to the announcement:

Diageo, the world's biggest drinks company, is to build its first new malt whisky distillery to meet growing demand for the spirit in Brazil, Russia, China and Mexico. The group accompanied its half-year results with the announcement that it plans to invest £100 million, its biggest investment in Scotland for almost 20 years, to expand its Scotch whisky capacity, creating up to 200 jobs. The Chancellor Gordon Brown said that it was "great news for Scotland", adding: "This is a serious long-term investment by Diageo"

Shares jumped 4.5 per cent in early trading, before closing up 2 per cent at 1045p.